OTTER OATS GRANOLA
Branding and packaging design concept for Otter Oats Granola. I also developed the copy
"Our product shouldn't just taste good, it 'otter' be good for the ocean too!"
Otter Oats is a new, family-owned company based in Scotts Valley, CA that was born out of the family's love for wholesome foods, sea otters and ocean conservation. Otter Oats Granola's packaging is made from 100% biodegradable material. They are also committed to donating 10% of their profits to marine conservation through Monterey Bay Aquarium.
The wave design element on this package represents the ocean but is meant to be dynamic, leading the eye around the positive attributes of the product.
STATUS: In progress.